Grassroots
$1,500
+ $100/mo care plan
A sharp, focused site for local and first-time races. Live in 5 business days.
Campaign websites for Democrats
Sites for the upset.
Campaign websites for Democrats running the race nobody thinks they can win. Written, designed and launched in a week.
Outspent 2 to 1.
Won by 7,000.
Zack Mullock flipped NJ-2 in 2026. We built his site.
Small budget. Doesn't have to look it.
Voters size you up in about five seconds on a phone. Most challengers get stuck with one of two bad options.
× Option one
DIY templates
You build it at midnight after call time. It still looks like a template, and voters can tell.
× Option two
Big agencies
It costs a month of field budget. Then you wait a month to see anything.
✓ The third way
Upset.
We write it, build it and launch it in a week. Priced for real campaigns, not party committees.
See packages →What you get.
Everything a serious campaign needs on day one. Nothing it doesn't.
Copy that sounds like you
We interview you and write every page. Your story, your voice, no consultant mush.
Donations wired to ActBlue
Donate buttons with preset amounts that land on your ActBlue page. Tested before launch.
Email and volunteer signups
Forms that feed your list and your volunteer pipeline, not a dead inbox.
Fast on any phone
Most of your visitors are on a phone with two bars. We build for that first.
Accessible and compliant
Built to accessibility standards. "Paid for by" disclaimer included on every page.
Updates through Election Day
New endorsement? Debate tonight? Send it over. We keep the site current until the polls close.
Packages.
One build fee. One monthly care plan through Election Day. No surprises.
Contender
$4,000
+ $250/mo care plan
A full campaign site for legislative, county and mayoral races that need to look ready.
Upset.
$8,500
+ $500/mo care plan
Brand, message and site for Congress and competitive races. The Mullock treatment.
One week. Four steps.
You run the campaign. We run the website. Here's the week.
- Day 1
Intake
A one-hour call. Your story, your race, your opponent. Send us photos and logins.
- Days 1 to 2
Message
We write the homepage, bio and issues. You mark it up. We tighten it.
- Days 2 to 5
Build and review
We design and build. You review on your phone. Two rounds of changes.
- Day 7
Launch
Domain connected, ActBlue tested, forms live. Go tell your list.
Two people. No account managers.
You talk to the people building your site. Every time.
Jesse Kennedy
Cofounder, creative director
Creative Director at AWeber. 20 years in brand and campaigns with millions of impressions for companies like SAP, U.S. Soccer Federation, and M&T Bank.
LinkedIn
Chris Vasquez
Cofounder, product and design
Chief Product Officer at AWeber. 20 years building tools used by hundreds of thousands of people, from solo creators to Fortune 100 brands.
LinkedInWe do this because good candidates lose to bad websites.
Your opponent has more money. You can have the better website.
Start your campaign siteCase study · NJ-2 · 2026
Mullock for Congress.
A Cape May mayor took on a four-term incumbent in a seat nobody thought was in play. He won.
01
The race
A four-term incumbent. A seat his party had held by about 20 points. National groups weren't calling. Zack Mullock ran anyway.
02
The challenge
The other side had more than twice the money. The site had to make a first-time congressional candidate look like the obvious choice, on a phone, in seconds.
<$1MRaised by Mullock
$2.4M+Raised by the incumbent
03
What we built
A homepage that leads with his record as mayor. Clear issue pages with plain positions. Donate buttons wired to ActBlue on every page, endorsements, voting resources and a press feed we kept current through Election Day.
Donate flow on mobile: screenshot goes here
04
The result
Mullock won by more than 7,000 votes. The incumbent conceded.
“
In his words
Candidate quote goes here. One or two sentences from Zack, with name and title.
#
By the numbers
TBDLaunch date
TBDBuild time
TBDEmail signups
TBDDonate clicks
Next up.
More races in progress. Could be yours.
Packages
Flat prices. No surprises.
Pick the one that fits your race. Every package includes ActBlue, signup forms and a care plan through Election Day.
Compare.
| Grassroots$1,500 + $100/mo | Contender$4,000 + $250/mo | Upset$8,500 + $500/mo | |
|---|---|---|---|
| Pages included | Up to 3 | Up to 6 | Up to 10 |
| Copywriting | We edit yours | We write it | We write it, plus message session |
| ActBlue wiring | ✓ Yes | ✓ Yes | ✓ Yes |
| Volunteer form | ✓ Yes | ✓ Yes | ✓ Yes |
| Spanish toggle | Add-on | ✓ Yes | ✓ Yes |
| Brand sprint | No | No | ✓ Yes |
| Ad landing pages | No | 1 | 3 |
| Updates | 2 per month | Weekly | Same day, as needed |
| Turnaround | 5 business days | 7 business days | 10 business days |
Add-ons.
- Logo from scratch$750
- Photo direction$500
- Extra landing page$400
- Post-election page$300
Terms.
- 50% to start. 50% at launch.
- Monthly care plan runs through Election Day.
- Cancel the care plan anytime.
- The campaign owns its site and its domain. Always.
Questions.
How fast can you launch?
Five business days for Grassroots, seven for Contender, ten for Upset. If your election is close, tell us. We'll prioritize you.
Do you write the copy?
Yes. We interview you, then write it. On Grassroots we edit what you have. You approve every word before it goes live.
Do you work with ActBlue?
Yes. We wire your donate buttons to your ActBlue page, set preset amounts and test every link before launch.
Who owns the site?
You do. The campaign owns the site, the domain and the content. If you leave, it goes with you.
Do you work with Republicans?
No. Democratic and progressive campaigns only.
What do you need from us?
One hour for an intake call, a few good photos, your ActBlue page, your domain login and someone who can answer texts quickly during build week.
About
Good candidates lose to bad websites.
We're two people who decided to do something about it.
How this started
Jesse spent 20 years doing brand and campaign work for big companies. Chris spent years building products that help small businesses and creators grow an audience by email. Between us, we kept seeing the same thing: strong Democratic candidates with a real shot, and a website that made them look like they didn't have one.
So we started building them. Fast, plain, and priced for campaigns that count every dollar.
The Mullock build
Zack Mullock was the Cape May mayor running against a four-term incumbent in a seat held by about 20 points. He was outspent more than 2 to 1. We built his site to make one point fast: this guy has already won here, and he can win again.
He won by more than 7,000 votes. Read the case study.
Down-ballot Democrats deserve better than templates.
Why down-ballot
State house, county, mayor. These races decide what happens to your schools, your roads and your rent. They're also the races where a candidate's website is often the only thing a voter sees before they vote.
Those candidates don't have agency budgets. They shouldn't need them.
The team.
Jesse Kennedy
Cofounder, creative director
Jesse has spent close to two decades making campaigns people actually remember. Brand work for SAP, M&T Bank and U.S. Soccer. Commercial spots, full brand refreshes and political campaign websites, including the one that helped Zack Mullock flip NJ-2.
Today Jesse is Creative Director at AWeber, running the in-house creative team: brand strategy, video, copywriting and web design. Before that, Jesse built and led an in-house creative team at the Gregory agency. Jesse also hosts The Shift AI Show, a live weekly show testing AI tools on real marketing work.
On an Upset build, Jesse runs strategy, writing and design. Jesse will be on your intake call and writes your homepage.
Chris Vasquez
Cofounder, product and design
Chris is Chief Product Officer at AWeber, working with product managers and designers to build tools that help small businesses and creators grow their audiences through email. Chris has spent years building products for hundreds of thousands of people, from individual creators to Fortune 100 brands.
Chris has taught email strategy and product design at Litmus Live, Podcast Movement, TravelCon, Podfest and Philly Tech Week. The working rule: experiments aren't failures, they're data.
On an Upset build, Chris brings the product side: signup forms, the email list behind them, and testing what actually gets supporters to act.
Running against the odds? Good. So are we.
Start your campaign siteStart
Let's build your campaign site.
Tell us about your race. We'll reply within one business day.
Four quick steps. About three minutes. Democratic and progressive campaigns only.
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Last updated: 2026.
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